Our Associate Team

Clare Norman Coaching Associates has a track record of providing excellent coaching for a wide variety of individual and corporate clients.

“You leave an incredible legacy at this organisation that will live on.”

The associate model gives you the flexibility of sourcing the right coach for your business and personal needs.

Clare Norman

Clare is a Professional Certified Coach (PCC) with the International Coach Federation (ICF) and a Certified Coach Supervisor. She has a Masters in Training, Certificate in Coaching and has received multiple awards for ground-breaking leadership development. A qualified Myers Briggs practitioner for stages 1 & 2. For over 20 years, Clare has focused on maximizing individual, team, and organisation effectiveness. She is also a published author.

Favourite song : I hope you dance by Lee Ann Womack

Favourite book: Oh the Places You’ll Go by Doctor Zeuss

Favourite film: Fried Green Tomatoes at the Whistle Stop Café

“A fantastic coach, who balances listening, reinforcement of positive messages and confidentiality.”

I’ve written a song….I noticed a pattern across the people I was coaching – often they acted small, believing their perspectives were not worthy. I wrote this song to encourage people to say what’s on their mind, protest when things are not right, speak their truth, ask for what they need, stand up and be counted. You can listen to the song here.

Danielle Brookes

Danielle Brookes

Danielle is a Professional Certified Coach (PCC) with the International Coach Federation (ICF) and a Certified Coach Supervisor.  She has a Diploma in Coaching, and Certificates in Transactional Analysis (Organisations) and in Systemic Constellations.

Favourite song: If I should fall behind by Bruce Springsteen

Favourite book: The Five People you meet in Heaven by Mitch Albom

Favourite film: The Princess Bride

“I would recommend Danielle without hesitation for individuals who want to develop their awareness of self limiting beliefs and  how they get in their own way. My experience with Danielle is that she enables her clients to experience the transformation and change they want in their lives.”




Simon North

Simon North

Simon is an HRD, COO and CEO and also a coach and mentor. He has an ICF Certificate in Coaching, has run a CEO Mentoring business and is qualified in using MBTI and FIRO-B. He is an expert in personal professional practices and has developed 1000 online materials including publishing widely and internationally.

Favourite music: Mozart’s ‘Requiem’

Favourite book: The Element by Ken Robinson

Favourite film:  Witness

“I could attribute his ability as a coach to his great skill base – HR Director, COO, CEO, and head-hunter. However that would be missing the point: I know others with these skills but they do not exhibit Simon’s vision and wise counsel. It is his determination to get the best out of and for people – whether in their careers or their life – which stands out. These are attributes that are nigh on impossible to train for – they come from within.”



Penny Gundry


Penny is a Professional Certified Coach (PCC) with the International Coach Federation (ICF). She has a Masters in Management and Organisational Development MBS, a Certificate and Diploma in Coaching, a Certificate in Teaching Stress Reduction and a Certificate in Family Therapy. She also has a Helicopter Pilots License (PPL)!

Favourite music: Handel’s Messiah

Favourite book: The Power of Now by Eckhart Tolle

Favourite film: The Birdcage

“When I met Penny, I initially thought she might be too nice to take me to the darker & hidden places I needed to go in my mind, but she was the right person. She helped me to slow my mind down, allowing me to take the needed breath that helped me see things differently. Penny helped me accept myself and gave me the tools to be myself.” 


3D Coaching

We have a close relationship with the associates at 3D Coaching.

3D Coaching…

  • develop and train people to transform conversations – 1-1 and in groups
  • deliver high quality conversations – face to face and on Skype
  • work with individuals concerning what next?
  • share ideas freely
  • speak at events round the country

All our coaches are benchmarked against ICF standards and try to collaborate as a learning community in service of those with whom we work.  We also enjoy spending time together when we are able and most of us share a love of good stationery and prosecco!

Contact us to talk about how we could support you in your transition and leadership.